Burberry. The name conjures images of sophisticated elegance, timeless style, and a heritage deeply rooted in British craftsmanship. One of the most sought-after luxury brands on the resale market, Burberry's ascent to global prominence is a story interwoven with innovation, resilience, and a distinctly recognizable aesthetic: its iconic tartan. While the brand is celebrated for its water-resistant gabardine trench coats, it's the distinct check patterns that have become synonymous with Burberry's identity, a visual signature instantly recognizable worldwide. This article delves into the rich history and evolution of Burberry's tartan, exploring its various iterations and its enduring impact on fashion.
Burberry Plaid Pattern Name: While the term "tartan" is often used colloquially, Burberry doesn't technically refer to its signature patterns as tartans. Tartan, traditionally, is associated with specific Scottish clans and their distinctive woven patterns. Burberry's checks are more accurately described as "plaid," a broader term encompassing various woven patterns with intersecting horizontal and vertical lines. However, the term "tartan" has become so closely associated with the brand that it's frequently used interchangeably. The most famous of Burberry's plaid patterns is arguably the Nova Check, but the brand also boasts a rich history of other check variations.
Burberry Check Design History: Burberry's journey began in 1856 with Thomas Burberry, a young draper in Basingstoke, Hampshire. Initially focusing on practical, high-quality outerwear, the brand gained traction with its innovative gabardine fabric, a tightly woven, water-resistant material ideal for the unpredictable British weather. However, it wasn't until the early 20th century that the brand's signature check designs emerged as a key element of its identity.
The exact origins of Burberry's iconic checks remain somewhat shrouded in mystery, lacking the definitive clan history associated with traditional tartans. However, it's widely believed that the early adoption of check patterns served a practical purpose. Before the widespread use of branding and labelling, the checks acted as a subtle yet effective form of identification, allowing retailers and customers to quickly distinguish Burberry garments from imitations. This subtle branding strategy proved remarkably successful, laying the groundwork for the pattern's future prominence.
The 1920s marked a significant turning point. The company, under the leadership of Thomas Burberry's son, began to incorporate the check into its linings and accessories, subtly introducing it into the brand’s aesthetic. This strategic move gradually transformed the check from a functional identifier into a coveted design element, enhancing the desirability of Burberry products. The subtle introduction into linings allowed consumers to experience the luxurious touch of the check without it being overly prominent, building a sense of exclusivity and brand recognition.
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